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Murphy & Co. Operations
The offer

Done-for-you social, run to fill tables.

One productised service: we take your social media off your plate entirely and point it at the nights that lose you money. Flat fee, transparent scope, no ad spend.

Social Media Management · The full package

Everything your social needs, handled monthly.

€800
per month · flat
01

Content, made for you

Posts written and designed in your voice — the dishes, the rooms, the regulars. Not stock, not generic.

02

Posting & scheduling

Every channel kept live and consistent, timed to when your customers actually decide where to go.

03

Local footfall strategy

Aimed at the people within reach of your door — and at the specific nights sitting empty.

04

Coordinated photo & video

Shoots arranged and directed so there's always proper material — no more phone snaps at the pass.

05

Offers & campaigns

Promotions built to move slow nights — designed by someone who knows what they cost and what they earn.

06

Monthly performance review

A plain-English read on what moved, what didn't, and what we change next. Bookings, not vanity metrics.

Choose your level
Essential
€495/mo

A lighter, steady presence for venues that mostly need to stay consistent and visible.

Content & scheduling, core channels
Local footfall basics
Quarterly performance review
The full service
Social Media Management
€800/mo

The complete done-for-you package, aimed squarely at filling your quiet nights.

Everything in Essential, expanded
Coordinated photo & video
Offers & campaigns built to fill nights
Monthly performance review
Begin a Conversation
Bespoke
POA

For groups and multi-venue operators who need it joined up across sites.

Multi-venue coordination
Group-level strategy
Priced to the brief

All tiers are flat monthly fees. No ad spend, no surprise line items — what's quoted is what's paid. We take on a limited number of venues at once, so each gets senior attention.

How it works

What happens after you get in touch.

01

A confidential conversation about your venue and your quiet nights.

02

We build the plan around your real trading, not guesswork.

03

Content and campaigns go live, aimed at the nights that lose you money.

04

Monthly review: what worked, what we change next.

A senior add-on · for established clients

Operational consultancy

The same twenty years, turned inward. Once we're working together and the bookings are moving, we can look at the rest of the operation — prep, stock, rosters, margin — and find where the money quietly leaks out.

It's offered to established clients only, by arrangement. The social work proves the relationship; this is where two decades of running floors earns its keep.

How we think

Most operational problems don't announce themselves. They leak quietly through the margins — over-prep hitting the bin, stock that isn't counted against sales, quiet nights staffed like busy ones — until a good month still ends up tight. Our job is to find where the money actually goes and stop it, without cutting anything a guest would notice. Not reports. Just the leaks, found and fixed.

Start with the social. The rest follows.

Begin a Confidential Conversation Download the Business Case (PDF)